Pier 4 is a Canadian real estate investment firm built on more than 100 years of combined hands-on experience. What began with a single 17-unit apartment building in 2020 has grown into a $420M+* portfolio across 40+ properties, reaching 12 vibrant communities within three provinces.
While others chased scale in acquiring the bigger buildings or the latest investment trends in overheated metros, Pier 4 has stayed true to a simple, proven strategy: buy well-located, underperforming assets in overlooked secondary markets, and improve them through hands-on operational discipline.
Staying True to the Strategy
A core driver behind Pier 4’s $420M+* expansion is the team’s strict focus on acquiring buildings where there is true value-add opportunities. These assets allow for thoughtful repositioning and long-term value creation. By improving the buildings, elevating resident experience, and implementing disciplined operations, Pier 4 narrows the gap between existing rents and true market demand.
In conjunction, this means choosing durable, mature buildings in grounded markets over places defined by short-lived spikes or shifting investor sentiment. It’s a strategy rooted in understanding the broader needs of a nation grappling with limited housing supply. By acquiring mature buildings and upgrading them into reliable homes, we help support underserved communities with strong potential for growth. From the bustling streets of London, Ontario, to the coastal charm of Halifax, Nova Scotia, and the rising neighborhoods of Moncton, New Brunswick. Each property in these regions reflects Pier 4’s commitment to thoughtful stewardship, hands-on expertise, and long-term value creation.
The Value of Wearing Boots in Multifamily Real Estate Acquisition
The founders of Pier 4 wore two sets of shoes: work boots and dress shoes. Long before the investment firm existed, they spent years in the field as contractors, managing renovations, understanding true costs, and learning firsthand why owners would buy, fix, and sell buildings they believed in. Today, that dual perspective still shapes every decision the firm makes, guiding each acquisition, every value-add plan, and the overall resident experience.
That same philosophy extends to how the company grows. As Pier 4’s portfolio has expanded, they’ve been intentional about expanding their team at the same pace. Today, more than 80 professionals across four provinces support operations, property management, asset management, and corporate functions.
As a result, Pier 4 has built a multi-province portfolio in markets where infrastructure is established and expanding, supported by consistent rental demand and long-term potential. Their mission to growth has been steady by design: guided by experience, operational discipline, and a strict investment approach. Pier 4’s story doesn’t rely on hype or sudden shifts, it’s built on continuity, craftsmanship, and grounded family wisdom.
The formula is simple: hands-on experience, operational discipline and strategic acquisitions. The result is a platform built for long-term, sustainable performance.
