As we celebrate five years of growth, transformation, and community building, we’re proud to introduce a refreshed brand identity that reflects who we are today—and where we’re headed next.
Pier 4, founded in 2020, combines the experience of co-founders Darrell, Adam, and Michael Ashby, along with a dedicated and growing team. What began with a single 17-unit property in London, Ontario has grown into one of Canada’s up-and-coming leaders in the low- and mid-rise multi-family space.
Led by the Ashby’s and their deep passion for real estate, we’ve built Pier 4 on a foundation of strong investor relationships, operational excellence, and a commitment to creating high-quality living experiences. Our new, modern brand identity strengthens how we communicate that story—delivering a more cohesive, engaging, and world-class experience.
This is more than a new logo or colour scheme. It’s a refined expression of our values, our long-term strategy, and our goal to become the preferred choice for advisors and investors in the Canadian multi-family space, while continually elevating the living experience for our residents.
Why Now?
Our CEO, Adam Ashby, recognized the importance of evolving our brand to match the scale and ambition of our growth.
“This rebrand reflects more than just a visual upgrade. It’s a reaffirmation of our mission: to ensure consistent returns for our investors, while providing the best living experience for our residents.” — Adam Ashby, CEO
Our Vision, Visually Reimagined
At Pier 4, our vision is to curate a portfolio that thrives financially and socially—strengthening the communities we serve while delivering results to our investors.
Our new brand identity brings that to life in a bold, modern way.
Our New Logo
The updated logo features the letter "P" with a forward-facing arrow integrated into the design. It’s clean, confident, and purposeful—symbolizing our momentum, clarity of direction, and commitment to long-term growth.
· The arrow signifies strategic progress and revitalization.
· The bold shape reflects strength and agility in a fast-changing market.
· The balance of curves and angles represents our blend of experience and innovation.
A Colour Palette That Speaks Our Values
We’ve expanded our original colours to form a more dynamic and expressive visual system. Each tone reflects a piece of our identity:
· Dark Slate Blue – integrity, stability, wisdom
· Light Sky Blue – creativity, clarity, reliability, respect
· White – professionalism, fairness, efficiency
· Gold – prosperity, optimism, ambition, excellence
Together, these colours tell a story of trust, progress, and purpose.
The Chevron Pattern
Inspired by the movement of our new logo, the chevron is more than a design element—it’s a visual cue for forward motion, unity, and growth.
· Direction: The upward “V” symbolizes our continual drive toward progress.
· Balance: Its repeating pattern brings symmetry and structure—values that mirror the disciplined approach of our investment and operations strategy.
Still Us. Just Sharper.
We may look different, but we’re still the same trusted dynamic team—driven by the same values and passion for what we do.
Thank You
To our investors, residents, partners, and team—thank you. Your trust and support have shaped Pier 4 into what it is today.
We’re just getting started. Here’s to the next five years—and the many more to come.
